apparellshop respects the privacy of our users (“user” or “you”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.apparellshop.com, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the “Site”)—specifically in the context of browsing, purchasing, or engaging with our clothing products. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the Site.
We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the “Last Updated” date of this Privacy Policy. Any changes or modifications will be effective immediately upon posting the updated Privacy Policy on the Site, and you waive the right to receive specific notice of each such change or modification.
You are encouraged to periodically review this Privacy Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of the Site after the date such revised Privacy Policy is posted.
COLLECTION OF YOUR INFORMATION
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
Personal Data
Personally identifiable information, such as your name, shipping address, email address, and telephone number, and demographic information (e.g., your age, gender, clothing size preferences, or style interests) that you voluntarily provide when creating an account, completing a purchase, or participating in Site activities (e.g., style surveys or feedback forms). You are not obligated to provide personal information, but refusing to do so may limit your access to certain features (e.g., tracking clothing orders or saving favorite styles).
Derivative Data
Information our servers automatically collect when you access the Site, such as your IP address, browser type, operating system, access times, and the clothing pages you view (e.g., casual wear, formal attire, or specific sizes). For mobile users, this may also include your device name, operating system, and any preferences you share (e.g., favorite clothing categories).
Financial Data
Financial information related to your payment method (e.g., valid credit card number, card brand, expiration date) collected when you purchase, return, or exchange clothing items. We store minimal financial data; most is securely held by our payment processors (e.g., credit card service providers). We encourage you to review their privacy policies for details.
Mobile Device Data
If you access the Site via a mobile device, we may collect your device ID, model, manufacturer, and location data (if you grant permission). This helps optimize our mobile experience for clothing shoppers (e.g., showing local size availability).
Third-Party Data
Information from third parties (e.g., social media profiles or contacts) if you link your account and grant permission. For example, connecting via social media may share your style interests to personalize clothing recommendations.
Data From Contests, Giveaways, and Surveys
Personal and style-related information you provide when entering clothing-focused contests (e.g., “Win a Seasonal Wardrobe”) or responding to surveys about fit, fabric preferences, or trends.
Mobile Application Information
If you use our mobile site:
- Geo-Location Information: We may request access to your location to suggest nearby pickup options for clothing orders or highlight region-specific styles. You can adjust permissions in your device settings.
- Mobile Device Access: We may request access to features like SMS (for order updates) or social media (to share your clothing purchases). Adjust permissions in your device settings.
- Mobile Device Data: We collect device details (e.g., model, OS) to ensure our mobile site functions smoothly for clothing browsing and checkout.
- Push Notifications: We may send alerts about restocks, flash sales, or order updates. Opt out via your device settings.
USE OF YOUR INFORMATION
Accurate information allows us to provide a tailored, efficient experience for your clothing needs. We may use your information to:
- Administer clothing-focused sweepstakes (e.g., “Win a Year of Basics”) or style promotions.
- Assist law enforcement and respond to legal requests.
- Compile anonymous data on clothing trends (e.g., popular sizes or seasonal styles) for internal use.
- Create and manage your account, including saving your clothing size preferences.
- Send targeted ads, coupons, or newsletters about new clothing arrivals or fits.
- Email you about clothing orders, shipping updates, or returns.
- Enable user interactions (e.g., sharing outfit photos or reviewing clothing items).
- Fulfill clothing purchases, process payments, and manage exchanges.
- Personalize your Site experience (e.g., showing recommended styles based on past buys).
- Improve Site efficiency (e.g., optimizing search for “sustainable jeans”).
- Analyze usage trends (e.g., which clothing categories are most viewed).
- Notify you of Site updates (e.g., new size charts or fabric guides).
- Recommend new clothing products (e.g., “You liked our linen shirts—try our linen pants”).
- Conduct necessary business activities.
- Prevent fraud (e.g., unusual bulk clothing orders).
- Process payments and refunds for clothing purchases.
- Request feedback on clothing fit, quality, or service.
- Resolve issues (e.g., incorrect clothing sizes shipped).
- Respond to questions about products (e.g., “Does this dress run small?”).
- Send style newsletters (e.g., “Summer Wardrobe Essentials”).
DISCLOSURE OF YOUR INFORMATION
We may share your information in the following situations:
By Law or to Protect Rights
We may disclose information to comply with legal processes, investigate policy violations, or protect rights, property, or safety (e.g., sharing data to address fraudulent clothing returns).
Third-Party Service Providers
We share information with third parties assisting us in clothing-related services: payment processing, shipping logistics, email delivery, customer service (e.g., helping with size questions), and marketing (e.g., promoting new collections).
Marketing Communications
With your consent, we may share information with third parties for clothing-focused marketing (e.g., collaborating with influencers to promote styles).
Third-Party Advertisers
We use third-party advertisers to serve ads for our clothing. They may use cookies to show you relevant ads (e.g., reminding you of items left in your cart).
Affiliates
We share information with affiliates (e.g., parent companies), who must adhere to this Privacy Policy.
Business Partners
We may share information with partners to offer co-branded clothing products or promotions (e.g., a collaboration with a sustainable fabric brand).
Social Media Contacts
If you connect via social media, your contacts may see your activity (e.g., “You liked apparellshop’s organic cotton tees”).
Other Third Parties
We may share anonymous data with advertisers or investors (e.g., “25% of users prefer oversized sweaters”) for business analysis.
TRACKING TECHNOLOGIES
Cookies and Web Beacons
We use cookies, web beacons, and tracking pixels to enhance your clothing shopping experience. These technologies do not collect personal information by default. Most browsers accept cookies, but you can adjust settings—note that this may affect Site functionality (e.g., saving your cart). For details, see our Cookie Policy (incorporated herein). By using the Site, you agree to our Cookie Policy.
Internet-Based Advertising
Third-party software may use cookies to manage ads (e.g., promoting a sale on winter coats) or email campaigns. To opt out of interest-based ads, visit the Network Advertising Initiative Opt-Out Tool or Digital Advertising Alliance Opt-Out Tool.
Website Analytics
We partner with third-party vendors to track Site usage (e.g., which clothing pages are most popular) using cookies. They do not receive personal information. Opt out via the tools listed above. Note that browser changes (e.g., new software) may reset opt-out settings.
THIRD-PARTY WEBSITES
The Site may link to third-party sites (e.g., fabric suppliers or fashion blogs) not affiliated with us. Information shared there is not covered by this Policy. Review their privacy policies before providing data.
SECURITY OF YOUR INFORMATION
We use administrative, technical, and physical measures to protect your information (e.g., SSL encryption for credit card data when purchasing clothing). While we strive for security, no system is impenetrable—we cannot guarantee complete protection.
POLICY FOR CHILDREN
We do not knowingly collect data from children under 13. If you become aware of such data, contact us using the details below.
CONTROLS FOR DO-NOT-TRACK FEATURES
Most browsers have a Do-Not-Track (DNT) feature, but no universal standard exists. We do not currently respond to DNT signals. If standards are adopted, we will update this Policy.
WooCommerce
Our store is hosted on WooCommerce Inc., which provides our e-commerce platform for selling clothing. Your data is stored on their secure servers. For direct payments, WooCommerce stores credit card data encrypted via PCI-DSS. Transaction data is deleted after completion. All payment gateways comply with PCI-DSS. Review WooCommerce’s Terms of Service or Privacy Policy for details.
OPTIONS REGARDING YOUR INFORMATION
Account Information
Review, update, or terminate your account by:
- Logging into settings.
- Contacting us at [email protected].
Upon termination, we deactivate your account, but may retain data to prevent fraud, resolve issues, or comply with laws.
Emails and Communications
Opt out of our correspondence by contacting us via the contact page. To opt out of third-party communications, contact them directly.
Cookies In Use on This Site
Cookies and How They Benefit You
We use cookies to enhance your clothing shopping experience, such as:
- Enabling cart and checkout functionality.
- Remembering your login and size preferences.
- Tracking recently viewed clothing items.
- Improving site speed and security.
- Personalizing recommendations (e.g., “You viewed dresses—here are similar styles”).
We do not use cookies to collect personal or sensitive information without permission.
Granting Permission
By using the Site with cookies enabled, you consent to their use. Disabling cookies may limit functionality (e.g., saving your favorite jeans).
More About Our Cookies
- Website Function Cookies: Necessary for core features (e.g., checkout, login).
- Visitor Statistics Cookies: Track usage (e.g., how many view plus-size collections) to improve the Site.
- Advertising Cookies: Used by advertisers to show relevant clothing ads.
- Remarketing Cookies: Remind you of items (e.g., “Finish purchasing these sneakers”).
- Affiliate Cookies: Reward partners who promote our clothing (e.g., bloggers).
Turning Cookies Off
Block cookies via your browser settings, but note that essential cookies are required for Site use. Non-essential cookies expire as listed in our Cookie Policy.
For more information on cookies, visit the ICO website or Google Cookie Policy.
If you have any queries, please contact us:
Address: UNIT 60 3/F YAU LEE CENTERNO.45 HOI YUEN ROAD KWUN TONG KL HONGKONG
TEL: +852 95693014
Email: [email protected]
Working Time: Sun – Sat : 9:00 AM – 17:00 PM
We respond to all inquiries within 24 hours on business days.